As Imperial grows into its second century in business we decided to look back into the archives to cherry-pick designs that speak to who/what we are as a brand. In other words, our fundamental DNA. For 2020 we’re releasing the DNA Project into our collection. Honoring our storied history, these tried and true designs can be traced from 1950 onward. With designs to fit many tastes and styles the DNA Project line is sure to have something for everyone. These retro looks are made with modern fabrics and techniques to meet today’s standards for fit and function. So, whether you’re into retro trucker hats, dope ropes, or are a part of the bucket hat gang Imperial’s DNA Project collection is sure to continue standing the test of time.